After Business

The end of business activity is the end of life — or so we are made to believe. With her project, the sign-and-symbol artist Natalie Deewan proves the opposite. She rearranges and appropriates disused advertising signs of vacant shops to create new messages. Through anagrammatic conversion, a new, non-commercial message is created from the existing letters. Throughout Vienna, suitable former shopfronts are examined for their hidden statements. With the permission of all parties involved, the letters will be rearranged. The new texts remain in place — until further notice.

Those who would like to join the search for post-capitalist messages are invited to participate in thematic walking tours of the districts Meidling, Josefstadt & Ottakring, Alsergrund & Brigittenau — accompanied by guests who "donate" words on the topics of vacancy, urban typography, and public space. Following the walks, you are invited to continue the play with words and letters using cardboard facades at the "Anagrammatic Rendezvous". What are PUTZEREI (dry cleaner's), SCHUHSERVICE (shoe repairs), FLEISCHHAUER (butcher's) really trying to tell us?

Natalie Deewan lives in Vienna, finds language solutions and is fond of fonts and citypography.